As many, many of you have noticed, the High Roller trike is completely sold out right now and we are taking pre-orders for our next build. How did this happen, and what’s happening next? I’m glad you asked!
2017 was a huge year for us at High Roller USA. It literally started off with a bang with sales going through the roof in the first half of the year. And that was great news! Except that it meant our inventory was leaving the warehouse at a ridiculous rate. Suddenly, we were faced with the very strange situation of having to refuse large orders because we just didn’t have enough to ship.
Immediately we contacted our previous manufacturer to get more on order. After almost 3 months of getting new quotes and negotiating with suppliers, we got the news that they were not going to be able to complete the build. And on top of that, the High Roller was then on national television on Steve Harvey’s Funderdome just as the last of the inventory went out on the truck. Gulp. Now what?
Now what indeed. National exposure, massive demand, and no inventory. Time to panic. Or, time to knuckle down and work like hell. Quite suddenly not having a supplier forced us to find new a one. And fast. As luck would have it, we had recently bumped into not one but two manufacturers at a trade show and both were willing to give us quotes. Both established, reputable companies making high end products for the sports and cycling industry. The initial quotes looked good and so it was time to pull the trigger.
We’ve updated all the 3D CAD models, refined all the part drawings, rewrote our assembly procedures, and made all the necessary tweaks to the design.
And after a slew of emails and Skype calls, we decided it was time to meet in person. So just last month, we loaded the last High Roller into a suitcase as a production sample a bought an airline ticket across the ocean. We met with the owner of the company, the head of production, and VP of business development. It was a great meeting. They know exactly what we’re trying to achieve with the High Roller, and they are fully capable of the high level of quality we expect.
So now what happens? We’ve got an agreement to build, they’ve got the drawings and specifications. We’re basically starting from scratch with a new manufacturer so we start procuring parts and making new tooling and molds.
How long is this going to take? I know that everyone’s main concern (and mine too) is, when will we get our High Roller so we can start ripping some powerslides? We don’t have a final production schedule yet, but here is a rough outline of what’s going to take place:
- 1 month: Source parts, make tooling, produce first production sample for approval.
- 1 month: Procure all the components, and begin fabrication of the frame and forks
- 1 month: Assembly and Packaging
- 1 month: Shipping across the ocean
Adding all this up and we anticipate getting our new shipment of High Rollers Mark 2.0 around July. And it will be worth it.
Of course, as we know more about our schedule and the production we will let you know too. We’ll use these posts to keep you updated and informed each step of the way.
And as always, if you ever have any questions or want to talk, you can call me at 720-989-1969 or send me an email here.
Thanks for your patience, and thank you for your support!